The Uptick Blog
The Uptick Blog is all about strategies for optimizing your business and building + scaling products. We share lessons learned through years of working with independent creators and businesses worldwide, helping them drive long-term sustainable growth.

Page Optimisation · Dec 04, 2024
Redesigning the Inbox AI Landing Page: A Quick Exploration
Lessons from reworking Inbox AI’s landing page—clarifying the value prop, spotlighting features, and easing buyer concerns.
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Courses · Oct 14, 2021
How to create a single course lesson, with examples (+ workbook and PDF template)
Uptick set out to find the one lesson structure to rule them all so your students stay interested, motivated, and excited to learn more.
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Courses · Sep 28, 2021
How to Make a Masterclass Style Course Trailer
Are MasterClass-style trailers worth the investment? We break down why the cinematic launches pull 100M+ views and how to adapt their structure.
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Marketing · Sep 27, 2021
Why most marketing is a waste of money
Every year enormous sums disappear into marketing budgets without a clear read on ROI. Here’s why most campaigns flop and what actually compounds.
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