The Uptick Blog

The Uptick Blog is all about strategies for optimizing your business and building + scaling products. We share lessons learned through years of working with independent creators and businesses worldwide, helping them drive long-term sustainable growth.

Landing Page Optimization

Optimizing the Brightest Beginning: Reducing Cognitive Load for Parents

A landing page overhaul for Brightest Beginnings that lowers friction for parents by clarifying the promise, organizing information, and aligning the paid course with the trusted YouTube channel.

Page Optimisation · Dec 04, 2024

Redesigning the Inbox AI Landing Page: A Quick Exploration

Lessons from reworking Inbox AI’s landing page—clarifying the value prop, spotlighting features, and easing buyer concerns.

Courses · Oct 14, 2021

How to create a single course lesson, with examples (+ workbook and PDF template)

Uptick set out to find the one lesson structure to rule them all so your students stay interested, motivated, and excited to learn more.

Courses · Sep 28, 2021

How to Make a Masterclass Style Course Trailer

Are MasterClass-style trailers worth the investment? We break down why the cinematic launches pull 100M+ views and how to adapt their structure.

Marketing · Sep 27, 2021

Why most marketing is a waste of money

Every year enormous sums disappear into marketing budgets without a clear read on ROI. Here’s why most campaigns flop and what actually compounds.